Jake Youmell brings together digital strategy, creative work, and technology to help people discover and connect with Roxbury Community College. His work spans digital marketing, website development, content strategy, and the systems that support the College’s communications and outreach.
Working across departments, Jake helps translate campus priorities into clear, coordinated digital experiences – from introducing prospective students to RCC’s programs to sharing the stories of its community. He combines hands-on design and technical work with campaign planning and performance analysis to improve how the College reaches and engages its audiences.
Website strategy and development: Website design, content organization, and ongoing improvements to RCC’s digital experience.
Digital marketing and campaigns: Planning, managing, and evaluating paid digital campaigns that support enrollment and institutional priorities.
Content and storytelling: Working with campus partners to communicate RCC’s programs, opportunities, and community stories.
Marketing systems and analytics: Connecting web, content management, and customer relationship management tools with meaningful reporting to inform decisions and improve outreach.
Bachelor of Music, Boston University
