Broadcast Media Technology

MassTransfer – The RCC Broadcast Media Technology program meets the MassTransfer General Education Foundation: https://www.mass.edu/masstransfer/gened/coursesearch.asp  

 MassTransfer’s A2B (associate to bachelors) benefits will also be awarded to students upon completing their program, however students may have additional courses to complete depending on their major at the four-year college/university. Review the A2B pathways on the MassTransfer website.  

Upon successful completion of the Associate Degree in Broadcast Media Technologies, students will be able to:

1. Master Technical Skills in Media Production:
   • Demonstrate proficiency in the use of industry-standard broadcast media equipment, including cameras, microphones, editing software, and sound mixing tools.
   • Apply techniques for video and audio production, including lighting, sound recording, and post-production editing, to create professional-level broadcast content.
2. Understand the Fundamentals of Broadcast Media:
   • Explain the core principles of broadcasting, including the history, ethics, regulations, and current trends in television, radio, and digital media industries.
   • Identify and apply broadcasting standards and regulations set forth by governing bodies such as the FCC (Federal Communications Commission).
3. Develop Effective Communication Skills:
   • Create and deliver clear, engaging content for various media platforms, including radio, television, podcasts, and online streaming.
   • Hone public speaking, interviewing, and storytelling techniques suited for different broadcast media formats.
4. Apply Media Writing Techniques:
   • Write and script compelling content for broadcast media, including news reports, commercials, feature segments, and documentaries.
   • Adapt writing styles to meet the needs of different audiences and media formats, with a focus on clarity, accuracy, and engagement.
5. Collaborate in Media Production Teams:
   • Work effectively in collaborative, team-based environments typical of broadcast production, including roles such as director, producer, editor, and on-air talent.
   • Apply project management skills to oversee the planning, production, and delivery of media projects from concept to final broadcast.
6. Analyze and Critique Media Content:
   • Evaluate and critique media productions for their technical quality, ethical standards, and audience engagement.
   • Demonstrate an understanding of how media shapes public perception, cultural narratives, and societal impact.
7. Engage with Emerging Technologies and Trends:
   • Explore the use of new media technologies, such as streaming services, social media platforms, and digital editing tools, to enhance broadcast production.
   • Stay current with technological advancements and trends in the broadcast industry, including virtual production, AI-driven content creation, and multimedia storytelling.
8. Develop Ethical and Professional Standards:
   • Adhere to professional standards of ethics in media production, ensuring responsible reporting, copyright compliance, and respect for diverse perspectives in content creation.
   • Cultivate a professional work ethic and effective communication skills that foster productive relationships within the media industry.
9. Prepare for Careers in Broadcast Media:
   • Build a portfolio showcasing practical media production projects across different broadcast platforms.
   • Demonstrate readiness for entry-level positions in broadcast media, such as production assistant, camera operator, audio technician, video editor, or on-air talent.